Companies often rely on blogs, articles, and social media to engage with their consumers. However, it can be difficult for companies who are looking at new content creation because of how time-consuming the process is!
A great solution might turn out that old posts may work perfectly as-is or need only minimal editing before being repurposed in order reach an even wider audience online market place which will make them more money than if they had created original pieces all from scratch would cost less too since these types require little investment beyond inputting some good ideas already available.
Old content can be refreshed and rejuvenated to reach a new audience. In this article, we’ll go over some great ways for businesses of all sizes to make their older articles more interesting while still getting the best results from them!
Content reach practices
Content reach is the number of people businesses can engage through their content. That includes everything from blog posts and articles to videos, so it’s a really important part of an online presence as well!
The more often you’re able to put out quality material that connects with your target audience (and doesn’t just repackage somebody else’s ideas), then hopefully those interested individuals will start following along because there won’t be any other source than YOU providing them personalized messaging/stories – which means increased traffic AND sales?!
Interested in what some of the most engaging and creative content looks like? Here are a few great examples!
1. State Farm Content reach strategies
State Farm’s “Jake from State Farm” is everywhere you look, and the Insurance Giant knows it. The character has been featured in thousands of commercials to date, he’s even made appearances on TV shows like Designated Survivor! He’s become so popular that people love following their every move just as much or more than they do when watching actual humans interact with each other at home during primetime hours.
The campaign also blends fact-based stories about real-life situations where individuals find themselves needing help because something bad happened… but luckily there were some good folks waiting who could step up without hesitation for those moments when everything seemed lost
2. T-Mobile Content reach strategies
T-mobile’s Newsroom constantly makes old content new again with the ever-changing Loyalty Program. Every Tuesday, TMobile Tuesdays runs and includes app links for smartphones as well articles that are updated every week to keep things fresh in your feed!
3. Netflix Content reach strategies
Netflix has created a new way to introduce its content: by sponsoring articles. The company often chooses media outlets and writers that fit in with the tone it is trying for on TV shows like Orange Is The New Black, or House Of Cards-style political dramas which can include more violence than conventional sitcoms but still cater well towards parents looking for something fun yet informative their teens might enjoy watching too!
An example includes publishing an article from the New York Times about women inmates who star throughout season three of “OITNB.” This reused storyline allows them not only to reach out as many different demographics – including mothers dealing will [log] struggles at home while juggling children’s needs
Best Content Reach Strategies to reach your audience.
1. Add Visuals
The best way to give old content a new twist is by adding visuals. Research shows that clear, concise visualization aids can boost engagement in even the most complex subject matter and help people stay on top of what’s happening with your company or industry more easily than ever before!
A great example might be using infographics as opposed to just text links – they’re very engaging because they provide instant insight for readers who want an overview without having read through pages-long blocks of information (which could happen if there was only one source).
2. Use Keywords
The internet was once a desolate place where people who wanted to share their thoughts and opinions had no choice but to post on message boards. Nowadays, we live in an era of interactive blog posts that Google loves! SEO is how you make sure those algorithms find your content so readers can easily engage with what they write about – which means more traffic for you as well because these visits lead directly into sales or other conversions without having any extra effort from customers themselves
The technical term “search engine optimization” has been around since the early days of web browsing via computer viruses spread by email attachments; back then it referred simply enough: one-way address problem–to help users reach specific sites through keyword searches
3. Use the Power of Social Media
Integrated marketing is the name of game. That means that you need to be everywhere, all at once–and not just with your business’s social media account but also on other platforms like Facebook or Twitter too! Users can repurpose older content in order to get fresh takes from them when they share it elsewhere; this goes for both positive feedback as well negative comments so make sure there’s something useful coming out every time someone shares what YOU created…
4. Try Backlinks
A successful backlink strategy is achieved when a website’s pages are interconnected by hyperlinks from one article of content to another. Hyperlinking can signal relationships between sites and give them more authority in the eyes of search engines, so if you want your page or site on Google’s radar then it’ll be worth investing time into this kind link building technique!
5. Make Your Content Interactive
Your content doesn’t need to be two-dimensional. Bring old, boring material alive by adding in interactive elements such as a poll or slideshow with clickable links that will take users down their desired page when clicked upon- this is what we call “interactive” nowadays! To make sharing easy and attractive for readers on social media platforms like Facebook where everyone loves seeing beautiful pictures from events yours truly has been invited to.
6. Write an Ebook
There’s a lot of great information out there and it can be hard to find the right resources for your needs. Luckily, with ebooks, you don’t have that problem! Just take what works from blog posts or other sources like YouTube videos (there are tons) then put them all together in one place where people who want this info will actually look- they’re sure glad we did because now these learnings live on after someone else has already done their work by creating this ebook which acts as an excellent supplement—saving time AND money when compared against hiring several writers separately over multiple channels
7. Send an Email Newsletter
If you’ve ever been curious about how to use email newsletters, the following article is for you! Email marketing is an excellent way of reaching your audience and keeping in touch with them. You can also repurpose older content by reminding audiences throughout a campaign that we know it exists already – this makes some great templates like Constant Contact’s newsletter service which allow us to mix new messages alongside old ones while catering specifically towards certain groups or interests without losing anyone along the way
8. Include an FAQ or Resource Page
Placing a FAQ or resource section on your website is a fantastic way to reintroduce older content. You can link back and forth between past articles, which will keep customers interested in what you have going on!
This also saves them from scrolling through messy pages with too much information as well as helps condense those hundreds of web pages into just two clicks so there’s less work for everyone involved – including readers who want access but don’t necessarily need all the extra reading material right now (but maybe later).
9. Use a Podcast
Podcasts are a great way to make your content more accessible and engaging. They can also help you connect with consumers in an entirely new way- by appealing both visually (through the audio) as well what we experience through sound alone!
Podcasting allows creators of all sorts access to storytelling that wouldn’t normally reach their potential audience otherwise, be it via print or online mediums such as television shows where this isn’t possible without significant financial investment. Podsafe files allow for a longer duration than mp3/Ogg formats so producers don’t need to worry about streaming management either which brings us back around nicely
10. Use Consumer-Generated Content
A company can use old customer reviews as inspiration for new content. For example, if a user points out that your business has a quick turnaround time you should post blogs or articles commenting on the importance of being timely and linking to many previous positive comments from actual consumers who were happy with their experience in this area! This approach puts them center stage while spotlighting themselves- whatever wants attention doesn’t need an introduction?
11. Recommend Old Articles in New Posts
When writing new blog articles, it can be difficult to capture the attention of readers. The best way is to place older content on that page as an example or link for what was written about in order to ensure your post catches their eye! You could also use recommendations at the end with fewer traffic-verified posts so they stick around longer than you think
The output should now sound like marketing copy
12. Create a Part-Two
It is important to produce follow-up content in order for your website or social media channels to stay fresh. It can either posit an issue that still exists, like the Great Drinks article mentioned above with new points added on top of it; this approach will bring more life into what you already wrote about and allow people who missed out on it the first time around to get involved when they would otherwise not have known anything existed! This type of strategy also allows a thorough analysis of old information because there are so many ways one could go through their product line – which means these articles won’t just be read once but several times down future years by different groups looking for something interesting enough without having seen all updates beforehand (e).g., parents trying coffee flavors out while driving kids
13. Invite Others to the Experience
Guest posting is a time-tested and effective way to bring fresh blood into the content you have been producing. Guest authors can contribute their thoughts, perspectives, or expertise on topics outside of what is covered in your company’s core offerings without compromising any important goals or ideas
– For instance, if an expert baker from another field has plenty of useful advice about catering that will be helpful for those looking at expanding into this area then they might write up some recipes alongside mentioning it was originally posted elsewhere online before being shared here as one recipe per page rather than just featuring them all over the page which makes sense because not everyone wants/needs every dish offered but having more specific choice allows readers know exactly
14. Create New Campaigns Using Old Ideas
Re-energizing marketing is a popular approach that utilizes new strategies like a viral video. This may be done to engage consumers with old content, such as companies reusing their efforts or providing limited-time offers for classic merchandising items in order to build solid campaigns around these ideas
One example of this strategy employed at one company was the development and release of an online game called “The poisoning.” The goal? To keep players interested through each stage without ever revealing how many steps there are until completion; it’s challenging but not impossible if your player base has enough TLC
15. Rewrite and Repost
You should invest in something like Grammarly to make sure that your content doesn’t get too much traffic-harming feedback.
Content marketing is all about writing well enough so people will read what you have written, but avoid using phrases such as “at its core” because they can be seen by search engines and also appear unnatural when put into context with other words used within sentences or paragraphs
16. Combine Old Posts
If your content library gets large enough, posts could begin to overlap. Generating new content can be as simple as taking similar posts and combining them into one. This method can bring great ideas and repurpose them for a new audience while creating cohesiveness.
The best marketing is when you can make your content work for its own advantage. The better the substance, the more likely it will be successful in reaching new clients and boosting sales; recycling old material to get creative with reusing ideas time after time again – these are all methods that have worked well over recent years by improving the online presence of businesses across America!