37 Tasks Every Marketer Should Automate

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If you are a marketer, you know about the struggle to stay on top of everything.

Chasing leads all day long can be draining, and this affects your ability to prioritize. As the work piles up, it becomes harder than ever before to do what’s important. That’s why marketers need automation tools that automate their tasks for them.

If you are a marketer who wants to work more efficiently, this post is for you.

We will tell you about the 37 tasks every marketer should automate.

Marketing can be overwhelming at first, but automation tools make it easier.  

So whether you are looking for ways to boost your email marketing, social media marketing, or anything else, we’ve got you covered with these 37 Tasks Every Marketer Should Automate! Just pick and choose what you need based on where your biggest challenges lie. You’ll see that automation starts making sense immediately.

And if all of this sounds like Greek to you? No worries –we have included helpful resources so you can get up to speed quickly! Let’s dive in…

37 Tasks Every Marketer Should Automate

If you are a marketer, you know about the struggle to stay on top of everything. Chasing leads all day long can be draining, and this affects your ability to prioritize. As the work piles up, it becomes harder than ever before to do what’s important. That’s why marketers need automation tools that automate their tasks for them.

Marketing can be overwhelming at first, but automation tools make it easier. So whether you are looking for ways to boost your email marketing, social media marketing, or anything else, we’ve got you covered with these 37 Tasks Every Marketer Should Automate! Just pick and choose what you need based on where your biggest challenges lie. You’ll see that automation starts making sense immediately.

And if all of this sounds like Greek to you? No worries –we have included helpful resources so you can get up to speed quickly! Let’s dive in…

1) Create a Content Promotion Plan

The number one way to automate content marketing is by creating a promotion plan. A promotion plan is simply a list of outlets where you will promote your blog posts. It could be on social media, in your email newsletters, or wherever else it makes sense for your business. This has the potential to save hours each week because it’s completely automated.

2) Use Social Media Bots for Scheduling Content

You don’t need to be at your computer to schedule out social media messages. There are several social media scheduling tools that you can use to automate your social media tasks:

3) Use Email Newsletters for Reaching Subscribers and Customers

Email automation is the ability to send automated messages to subscribers and customers based on certain triggers, such as a time interval or situation related to their actions.

There are also email marketing services you can use to automatically send emails for you without having to log into your email account:

4) Auto Responders for Engaging New Leads

Autoresponders , such as Autopilot, enables marketers to send automated messages at scheduled intervals — for example, every week or month — or when new leads meet specific criteria. You’ll improve engagement and retention with this automated marketing strategy.

5) Use Scheduled Tweets and Posts for Social Media Management

There are several social media scheduling tools that allow you to set and forget:

6) Bulk Replying with MassPlanner

Massplanner is a useful tool for using automation to manage your Facebook pages. It has many features, including the ability to send bulk replies to your page. This can save hours of time each week. 

7) Build Leads with Leadfeeder

Leadfeeder enables companies to collect emails from anonymous visitors on their website. You can use those emails as they become available or simply leave them in the app to create drip campaigns later.  

8 ) Email Capture with OptinMonster            

OptinMonster is a popular email capture tool for WordPress compatible with MailChimp, AWeber, GetResponse, Constant Contact, and many other email service providers. The plugin provides excellent lead generation forms to boost your email list. You can also use it to create exit-intent popup windows that appear when visitors are about to leave your website.

9) Create Welcome Email Series

It goes without saying that one of the best ways to automate marketing is by creating welcome emails. Several services allow you to connect with different platforms so you can send automated messages once someone subscribes or makes a purchase on your site. Here are some of the most popular tools:

10) Engage Your Facebook Fans

It helps if your social media automation efforts with Facebook and use it in conjunction with the other platforms in your marketing mix. You can automate engagement by using Facebook messenger bots or scheduling posts.

11) Schedule Emails Using IFTTT

  If This Then That (IFTTT) is a free online automation tool that allows you to automate tasks between various apps. Some of the most popular trigger recipes include emails, weather reports, and social media messages.

12) Schedule Tweets With Buffer

Buffer is a social media management application that helps you schedule tweets throughout the day so they go out at different times for optimal exposure. You can easily manage multiple Twitter accounts, connect with other social networks, and use analytics to see which tweets get the most views.

13) Build Trust With Social Media Etiquette

Social etiquette is important when it comes to automation. Before you push content out on automated channels such as Twitter and Facebook, make sure you read through your messages carefully for any errors. It’s also wise not to schedule too much content at once or your audience will think they’re being spammed.       

14) Create Posts With SEM Rush

  If you need help coming up with ideas for social media posts and blog articles, SEMrush has a useful post idea feature. Just enter a keyword and it will generate a list of relevant topics that require little time and talent to write.     

15) Use IFTTT to Curate Content

IFTTT is also a useful tool for creating new blog content based on relevant curated posts. Create an RSS feed with the tools you use most, such as Feedly or Pocket, and then automate your curation process by adding them into your “recipe.”         

16) Drip-Feed Social Media Images

  Drip-feeding social media images can be done automatically with tools like Zapier. Once people are following you on Instagram, send their feed through to either Facebook or Twitter so they start seeing your profile image pop up within their newsfeed.       

17) Schedule Quotes Using Canva

Canva is a cool web application that helps users create images for use on social media. It uses a drag and drop interface to make it easy for anyone to create social graphics, even business owners who lack design skills. The tool has great quotes that can help you automate your content marketing efforts.       

18) Fill Out Your Knowledge Graph

Google’s knowledge graph enables you to show up in search results based on specific topics people are searching for. It takes automation strategies to the next level by helping you promote certain types of content more easily.         

19) Mine Your Competitors’ Content

While you should never try an entirely automated approach when it comes to content marketing, exploring your competitors is still a good idea. Use tools such as Ahrefs or Buzz Sumo to see what topics they’re focused on and then create content that targets those keywords.       

20) Schedule a Guest Post

  To increase your chances of being seen on other industry publications, use tools like Outreach.io to connect with editors who have large social media followings. You can also automate writing guest posts by using software such as Authorship, which allows you to collaborate with others as you write your article.       

21) Schedule Social Media Posts With Edgar

  If you want an easy way to share the same update across multiple channels, try scheduling it ahead of time with Edgar. You can save all of your blog articles and social media updates within the tool and then post them automatically throughout the week.  

22) Find Popular Content With Buzzsumo

BuzzSumo is one of the most popular content marketing tools and for good reason. Not only does it offer a keyword search function that makes finding top-performing content easy, but you can also use it to explore your competitors and find influencers who would be interested in sharing your content.       

23) Create Tabs for Your Blog Using CoSchedule’s Headline Analyzer

  Coschedule ‘s Headline Analyzer uses AI technology to analyze more than 2 million posts and determine which ones get the most exposure on social media. It then creates a cheat sheet of all the potential headlines you could create based on your existing idea. You can use this information to automate social media posts and perform outreach that targets the right people.       

24) Create Content With Pop2It

  Pop2it allows you to schedule social media posts directly from your RSS feed, which means you can create content in advance and then let it flow through to various channels. You can also use this tool to create evergreen content, which is useful for aiming at long-tail keywords.     

25) Use Mention’s Alerts App for Outreach

Mention has a cool alerts app that will send you an email notification whenever certain keywords are mentioned on the web. This makes it easy to contact influencers who could be interested in sharing your business or blog across their social networks.       

26) Find Out Who’s Sharing Your Content

  Buzzsumo is also a great tool that you can use to find out who’s sharing your content. You can use this information to build relationships with people in your industry and beyond by following up on their blog posts.       

27) Track Views With the Mention Keyword Monitor

Mention’s keyword monitor will send you an email notification when certain keywords are mentioned by websites, popular influencers, or your competitors. This makes it easy to find out if anyone has shared a post of yours without you having to search for it manually.       

28) Create a Group From Your Social Handles

Hootsuite is one of the most social media management tools and its group’s function makes it easy to categorize your contacts. This is especially useful if you have a large following on multiple platforms and want to automate engagement across them.       

29) Schedule Tweets Using Hootsuite’s AutoSchedule Feature

  You can use Hootsuite’s AutoSchedule feature when you want to share the same tweet at the same time every day. Just pick a time of day, type in what you want to tweet, select how often, and hit apply.  

30) Share Different Facebook Posts At Different Times

  If you’re using CoSchedule, then there’s no need for additional scheduling software when it comes to Facebook. The tool allows you to schedule different posts directly onto specific pages or groups. This is especially useful if you want to target specific audiences based on their location.    

31) Attract New Followers With Followerwonk

  Moz’s Followerwonk makes it easy for influencers and marketers to find out new people to follow. You can use this tool to search Twitter bios, uncover new content producers or find your competitors’ followers.       

32) Find Out Who’s Talking About Your Brand

Tracker helps you keep track of any mentions of your brand on social media, blogs, and news sites. The tool provides real-time analysis that offers insight into the sentiment of each mention as well.       

33) Track Mentions Using Google Alerts

Google Alerts can be used to keep track of any mentions of your brand, products, or competitors in real-time. The tool is best for following up on new opportunities, staying informed about industry changes, and bringing you closer to influencers in your field.       

34) Keep an Eye on Your Brand’s Reputation

  Sentiment tools like Mention will give you an overall idea of the sentiment behind each mention; however, these tools don’t focus on how people are engaging with your brand. You can use Sprout Social’s reputation management feature to measure how customers feel about their experiences with your business. This will allow you to identify problems that need fixing quickly.       

35) Analyze Your Twitter Audience Using Crowdbabble

  Crowdbabble shows you how many people are clicking on your links, who’s retweeting you, and the user engagement behind each tweet. This tool also offers post-level analytics whereby you can track clicks, retweets, and mentions by day or week, which makes it easier to identify opportunities for growth.       

36) Monitor Your Competitor’s Performance

  To stay updated with what’s happening in your industry, I recommend using Mention’s competitor analysis feature if there are any businesses other than yours that you want to monitor. You can use this information to learn about their social media strategies, content marketing tactics, and tools they’re using.       

37) Increase Sales Witharslide’s Deal Builder

Arslide’s Deal Builder helps you run flash sales, create coupons and launch promotional discounts to increase your revenue. The tool displays all of the promotions you offer on one page so that customers can clearly see what each deal entails.

The article starts with a definition of automation, follows with some examples of social media tools, then proceeds to define 37 tasks marketers should automate. At the end of the article, there are 6 calls-to-action including some recommendations for other articles on similar topics (most likely related to content marketing or some technology like Google Alerts). You can learn more about automation here.  

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