Content API for Shopping and Google Ads API updated for country targeting

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Updates to the nation focusing on for procuring merchandise, with the introduction of the feedLabel area, have begun.

Recent updates to the API. Last month we introduced that Google was eradicating the nation focusing on necessities had been being eliminated and changed with a brand new feedLabel area. Today Google introduced updates to these modifications together with:

For Google Ads

  • Any Google Ads account can set the feed_label area in ShoppingSetting for Shopping and Performance Max campaigns. You can set feed_label within the Google Ads UI and the Google Ads API.

For Merchant heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Merchant Center UI. When this function is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

In the Content API:

  • Products which have solely feedLabel, and never targetCountry, in the event that they had been added within the Merchant Center UI.
  • Products with feed labels that aren’t two-letter nation codes.

API conduct abstract. Additionally, the next is a clarification from Google in regards to the present API conduct for feedLabel:

  • Insertion: You can solely name Products.insert on merchandise with an identical feedLabel and targetCountry. Currently, Products.insert may return an error in the event you don’t present an identical targetCountry. This conduct hasn’t modified in the event you proceed to make use of solely targetCountry.
  • Targeting: If you set feedLabel to a legitimate 2-letter CLDR territory code, you could nonetheless set the delivery attribute of the merchandise useful resource to the identical nation to be able to goal that nation. For instance, in the event you set a brand new feedLabel to “US”, you could additionally set the nation area within the delivery attribute to “US”. If you don’t set each fields, the product won’t be eligible to serve in that nation. You can configure focusing on for a whole feed within the Merchant Center UI.
  • Get/List: When you utilize Products.checklist or Products.get, you may see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Merchant Center UI.
  • Product IDs: Once a feedLabel is ready for a product it turns into a part of the product Id. This means you’ll be able to’t modify the feedLabel for that product (that is much like how language works). If you want to change the feedLabel you’ll need to create a brand new product with a unique product Id.

Coming subsequent. Google says that when the rollout of feed labels is full, they are going to settle for Products.insert calls with feedLabel set to any string. targetCountry will likely be elective.

For datafeeds, the datafeeds useful resource will likely be up to date to incorporate feedLabel within the Content API for Shopping.

Dig deeper. You can learn the complete announcement from Google right here.

Why we care. If you’re a developer and also you’re utilizing APIs for content material or procuring campaigns, you’ll not need to set a goal nation, however as an alternative use the feedLabel as a substitute. You can opt-in or out of those options,


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About The Author

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Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. In addition to being a Marine Corps veteran, she has an in depth background in Digital Marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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