YouTube is the second most popular search engine in the world, and it’s no wonder why. With more than two billion logged-in monthly users, YouTube videos now reach 74% of adults in the United States – so it’s no surprise that 90% of marketers use this platform to drive user interest. In this blog post, we will discuss how you can add YouTube videos to your website with a step-by-step guide.
The Benefits of Adding Video to Your Website
Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just ten percent by text, making video a great starting point to streamline connection with prospective customers. Videos are also an effective way for businesses.
Improved User Engagement
According to Hubspot, videos on landing pages result in a 157% increase in conversion. Not only do they grab users’ attention but videos also boost user engagement and time spent on your site. Addressing the needs of customers is an integral part of marketing success, and video can help you better communicate with potential clients before ever having to make contact. Addressing customers’ concerns and answering their questions can also help you to create brand advocates out of your existing customer base, which will result in higher sales revenue down the road.
Building Trust Online.
As noted by Forbes, consumers consider video an important part of online research before making a purchase decision. According to Social Media Examiner, 87% of marketers who use video believe it has helped build trust with their audience. Adding a human element to your website can help potential clients identify and connect with you as an individual, resulting in greater brand loyalty down the road.
Other Benefits Addressing customer needs and building trust online are just some of the many benefits that come from adding YouTube videos to your website. Addressing customers’ concerns and answering their questions can also help you to create brand advocates out of your existing customer base, which will result in higher sales revenue down the road.
Reduced User Frustration.
As noted by Hubspot, videos on landing pages result in a 157% increase in conversion. Addressing the needs of customers is an integral part of marketing success, and video can help you better communicate with potential clients before ever having to make contact. Addressing customers’ concerns and answering their questions can also help you to create brand advocates out of your existing customer base, which will result in higher sales revenue down the road.
Marketing videos on YouTube can be a great way to address user frustrations and provide better service for potential customers. Addressing these needs enables businesses to build trust online that they may not have had otherwise, resulting in greater brand loyalty over time.
Simplified Storytelling
Video is a great way to simplify storytelling and add value for your viewers. Addressing the needs of customers, building trust online, reduced user frustration – are all benefits that result from adding YouTube videos to your website. Addressing users’ concerns and answering their questions can also help you create brand advocates out of your existing customer base, which will result in higher sales revenue down the road.
Adding Videos to Your Website Addressing your users’ needs, building trust online, and simplifying storytelling are all benefits that come from adding YouTube videos to your website. Addressing these needs enables businesses to build trust online which they may not have had otherwise, resulting in greater brand loyalty over time
Increased Brand Connection
Addressing customers’ concerns and answering their questions can also help you to create brand advocates out of your existing customer base, which will result in higher sales revenue down the road. Addressing users’ needs, simplifying storytelling – are all benefits that come from adding YouTube videos to your website. Addressing these needs enables businesses to build trust online which they may not have had otherwise, resulting in greater brand loyalty over time. Addressing your users’ needs, building trust online and adding value for viewers are all benefits that come from adding YouTube videos to your website. Addressing these needs enables businesses to build trust which they may not have had otherwise, resulting in greater brand loyalty over time.
Best Practices for Adding Videos to Your Website
So let’s talk about best practices for adding videos to your website.
First, you have to have the right account set up so that you can easily post videos to your site. There are two different types of accounts for uploading videos to YouTube. You can either create a new account or link an existing account with YouTube.
Second, there are different types of video formats you can use on YouTube. You might want to try out various formats if you’re looking for something specific like HD 1080p at 60 fps or portrait orientation.
Third, before you upload anything, make sure that it’s appropriate (e.g., safe for work). Nothing will frustrate viewers more than clicking on a video only to find out that it’s not safe for work or in their language.
Fourth, if you want your videos to show up in search results, make sure that they are optimized properly with relevant keywords and tags. Add descriptive titles and descriptions so when viewers click on your video, they know what the content is about.
Fifth, don’t forget to promote your videos. Add links in blog posts, embed the video on other websites and share them with people you know online. If you want to take it up a notch, create an ad for YouTube or spend some money boosting social media posts about your videos.
Finally, keep tweaking your videos until they’re getting views (i.e., traffic) and conversions on your website. Add calls-to-action to get people onto other pages of the site, where they can learn about more products or services you offer.
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Capturing Video Value for Audience
The video below is a short documentary about how we use video to capture value in the world. Add captions and share it on your social media platforms!
“Video adds value to your website, and the right videos can help drive increased traffic and conversion,” writes Forbes. “As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.”