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Marketing

How to Use STAT to Find SEO Opportunities at Scale

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Webmasters and SEO professionals know that getting into Google’s good graces is hard work. Most sites are continuously working to improve their chances of ranking well in search results, even though there’s no way to know for sure if their efforts will actually translate into high organic positions in SERPs (search engine result pages). This … Read more

How to Calculate Your SEO ROI Using Google Analytics

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For many organizations, marketing exists to drive leads and sales. There are many tactics for generating leads and conversions, but SEO is usually part of that mix. Without measurements, SEO can be difficult to justify as a marketing channel. By looking at the right data, you can better justify your SEO efforts. If you’re responsible … Read more

18 Must Know TikTok Stats in 2021

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The future is now. And the future, apparently, is TikTok. This year, the app became more popular than Facebook and YouTube among 12- to 24-year olds in the US. But if you’re still skeptical about this 600 million strong social platform (including Canadians), here are 29 stats to help give some context on TikTok’s place … Read more

10 Best Practices for Google Ads PPC Search Campaigns

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With the changes Google made to its Google Ads PPC platform over the past few years, it can be very confusing for businesses to know what tactics are best. The golden days of drive-by traffic are behind us, and there’s no better time than now to start taking advantage of paid search campaigns if you … Read more

What is a Data Warehouse? Everything You Need to Know

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As a term, a data warehouse has been around for many years. But it wasn’t until the last decade that businesses really embraced them as a way to drive better insights and decisions from their data. Today, even though they’re mostly associated with massive organizations, anyone can benefit from using them. In this article we’ll … Read more

5 Underrated Social Media Strategies You Should Start Using Today

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If you’re using social media for marketing, there’s a good chance that you’re not seeing as much ROI as you would like. In an ideal world, your posts would be seen by thousands of people who are ready to buy today. And everything you post would get tons of likes and shares. But the reality … Read more

How to Add YouTube Videos to Your Website: A Step-by-Step Guide

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YouTube is the second most popular search engine in the world, and it’s no wonder why. With more than two billion logged-in monthly users, YouTube videos now reach 74% of adults in the United States – so it’s no surprise that 90% of marketers use this platform to drive user interest.  In this blog post, … Read more

How to Drive Traffic with YouTube Live

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YouTube live is a powerful marketing tool that we should all be taking advantage of. Marketers are always looking for innovative ways to get their message in front of an audience and YouTube Live can help you reach your target market through virtual links, meaning you don’t have to be there in person! With this … Read more

Can Donald Trump Re-Establish a Presence on Social Media With Truth Social?

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President Donald Trump has been in the news lately for his Truth Social app, an application set to debut in beta for “invited guests” next month. President Trump and American Media Inc. (AMI) have announced their definitive merger agreement which includes President Trump acquiring AMI’s social media platform, Truth Social. President Trump and TM&TG hope … Read more

What will you leave behind?

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What will you leave behind min

Are you ready for a new challenge? What will you leave behind to take on your next career opportunity? What do you need to put in place before the end of this year so that your business is prepared for 2022 and beyond? What does it mean when we say that what we begin leads … Read more

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