Marketing

What are brand promotions and how to make them effective?

What are brand promotions and how to make them effective

Promotion is a method to alert customers and inform them about the existence of your brand. The main purpose of promotion is to reach the consumer and get their attention in order to convert it into sales. There are many ways to achieve this, but there is no universal recipe for creating an effective promotional … Read more

How Marketing and Sales Work Together?

How Marketing and Sales Work Together

Marketing and sales are two business disciplines that work together to ensure a business is profitable. Marketing attracts the attention of potential customers, while sales provide an interface with those customers and turn prospects into paying customers. Marketing presents products to the public, while sales move those products from warehouse shelves to customer homes. Marketing … Read more

The Worst Digital Marketing Mistakes to Avoid & How to Fix Them

For any business, digital marketing is essential to success. The internet has empowered and transformed not only how we communicate but also all aspects of our lives from personal relationships with friends or families members who live far away. Professional networking opportunities that are just around the corner from where you’re located; now anything can … Read more

16 Best practices to Increase Content Reach to Your Visitors.

16 Best practices to Increase Content Reach to Your Visitors.

Companies often rely on blogs, articles, and social media to engage with their consumers. However, it can be difficult for companies who are looking at new content creation because of how time-consuming the process is! A great solution might turn out that old posts may work perfectly as-is or need only minimal editing before being … Read more

How Do Google Display Ads Grow Marketing Results for Advertisers?

How Do Google Display Ads Grow Marketing Results for Advertisers

Advertising is an important part of all business marketing strategies. It can be a very effective way to achieve your company’s goals and it allows you the opportunity to learn about potential customers in detail. There are many different kinds of advertising, but one type that is becoming increasingly popular among companies across various industries … Read more

How to Automate Your Business’s Reporting Workflows

Business automation is a hot topic nowadays, and it should be. It’s very important to stay on track with the pace of today’s web era. Many business owners believe that learning or hiring someone to learn how to code is not an option for them because they don’t have the budget for this, or they … Read more

Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection

As the scientific evidence about human-caused climate change continues to strengthen, so too have efforts to push back against this growing body of knowledge through misinformation campaigns. These campaigns typically target policymakers and other decision-makers who are in a position to take action on climate change, making them an audience of particular interest for Facebook. … Read more

Facebook Adds New Certificate Courses in Marketing Analytics and AR Creation

Facebook announced it is adding two new certificate courses in Marketing Analytics and AR Creation to its existing talent track offerings.  The addition of these courses comes at a time when the company has been implementing additional steps to encourage prospective candidates to pursue technical roles.   A recent LinkedIn-commissioned study found that only 4% … Read more

What are the Advantages and Disadvantages of Using Social Media for Marketers?

What are the Advantages and Disadvantages of Using Social Media for Marketers

The primary advantage of social media is that it provides marketers with a direct line to their customers, as well as millions of prospective customers. In the past, marketers used billboards, newspapers, magazines, and flyers to try to get their point across to consumers. However, those methods only reached a small number of people and … Read more

23 Targeted Backlinking Methods for Better Ranking in SERP.

23 targeted backlining methods

All of us know that Link building is the backbone for any SEO campaign. Link building has different types of methods, ways, and techniques to build your link popularity & traffic which can help you to Improve SERP ranking. Link building is a time-consuming process but it’s worth spending time on providing good quality backlinks … Read more