SEO Keyword Research Guide

Keywords are the understructure of SEO. If no person is searching about what you are writing about, you would not get any traffic from Google, no matter how hard you make an effort.

Given how the current traffic of Google mainly depends on keyword research, we have never actually written a lot about the same. But reading every available post on the internet and putting everything together in one place is what is known as hard work. This is very much mandatory if you are new to this SEO stuff.

Thus, we present you with this guide where you will have the complete knowledge on how you can efficiently execute a keyword research process which you can adapt accordingly and thus implement the same to your website and goals.

We are also providing you with every little detail which you might require to obtain the best traffic from the internet. Everything you need to know about how to choose keywords for SEO has been mentioned here in this article. All you need to do is read it and be a master SEO analyst!

  1. Keyword Research Basics

What are keywords?

Keywords are merely the words or phrases that people type in the search engines to obtain the best results available at the moment. They are also known as SEO keywords.

What is Keyword Research?

Keyword research is a process where you need to find the keywords that you want to rank in search engines. The process requires you to understand how and what the potential web surfers are searching for and make sure that you provide the exact thing to them accordingly.

It even requires you to analyze and compare different keywords to find the best results.

Why is this important?

Keyword research is the only way via which you can understand what people are typing in the search engines. You need to know about this phenomenon to save yourself the time of creating content about topics that are outdated or people do not search anymore. Various website owners make this mistake and this is the reason why 90.63% of webpages get no traffic from Google whatsoever.

While doing your keyword research, you need to know the answers to the following questions:

  • How difficult it is to rank this keyword?
  • How much traffic will I obtain if this keyword gets ranked?
  • What should be the content niche to get this keyword ranked?
  • Are people searching for this keyword likely to become my regular customers?

If you know the answers to these questions, you will surely be able to win this war!

  1. How to obtain keyword ideas?

Keyword research is initiated by understanding how customers might search for your business. You can then combine your ideas with various tools to obtain the best keywords.

You can the above by performing four simple steps:

  • Brainstorm “seed” keywords
  • See which keywords your competitor uses to rank their website
  • Using a keyword research tool
  • Understanding your niche
  • Brainstorm “seed” keywords

Seed keywords are the base of the whole keyword research process. They will explain your niche and help you out to identify your current competitors. You can also implement these seed keywords in your keyword planner tool and obtain thousands of keyword ideas.

If you own any business or product that you want to promote online then obtaining a seed keyword isn’t that difficult. All you need to do is think about what people would search on Google to find what your business or organization offers.

You need not think too much about coming up with seed keywords. It is only a matter of time after which you will have various ideas at your disposal. Move on to the next step after the above one has been executed.

  • See which keywords your competitor uses to rank their website

Having a look at the specific keywords which send traffic to your competitors is one of the best ways to start with your keyword research process. But before that happens, you need to find out who your competitors are. And this is where you seed keywords that would come in handy. Just search from the list of seed keywords that you have at your disposal and see which webpage ranks on the front page.

  • Using a keyword research tool

Your competitors can provide you with an immense source of various keywords but still, there are various keywords that your competitor might not be targeting. You can utilize this shortcoming of theirs and thus implement the same by using a keyword research tool.

Every keyword research tool works in the same way. You insert a seed keyword and obtain various keyword ideas accordingly.

Apart from using a keyword planner tool, you can also use various third-party tools that tend to pull out most of their keyword ideas from Google’s autocomplete result which is, in turn, the search suggestion that shows up whenever you type in a query.

All of these free and third-party tools are very much useful in discovering new ideas however they cannot show more than a hundred keyword search results. This in turn makes it hard to judge the relative popularity of these keywords.

Therefore, the only solution that you can come up with is using a “professional” and paid keyword planner tool, which are searchable databases of billions of keywords with a thorough SEO metric.

  • Understanding your niche

All that has been discussed so far would provide you with an unlimited amount of keyword ideas. But still, some drawback retains and you will be bounded by your seed keywords in one way or the other.

You can solve this issue by understanding and studying your niche in more detail and a good starting point would be to browse industry forums, groups, and various Q&A websites. This will allow you to find what your potential customer is looking forward to that did not eventually show up in your keyword planner tool.

  1. How to analyze a keyword?

Having a lot of keyword ideas is good but how can you understand that which would be the best one for you? It is nearly impossible to go through each of them one by one and pick out the best ones from them!

Therefore, the solution that we will provide you with is using SEO metrics and data to shorten the list down from your list of the keywords to the “best” keywords.

The six keyword metrics that you can implement are as follows:

  • Search volume
  • Trend
  • Clicks
  • Traffic potential
  • Keyword Difficulty
  • Cost Per Click (CPC)
  • Search Volume

Search volume tells you about the average number of a keyword that gets searched in a month. This number is not to be confused with the amount of traffic. Even if the specific keyword gets ranked number one on the internet, the traffic that will be generated from this keyword alone would not exceed any more than 30%.

  • Trend

Keyword search volumes are always calculated in annual averages. There are however various situations that can be misleading such as

  1. Trending keywords: This is the situation where the annual estimated average gets calculated
  2. Seasonal keywords: This is the situation where the estimated monthly average for a keyword gets calculated.
  • Clicks

This tells you about the average monthly clicks that are obtained on the search results for a specific keyword. This phenomenon is very much important because not all search results obtain a lot of clicks.

  • Traffic Potential

Search volumes and clicks would help you to estimate the popularity of a particular keyword. There may be various synonyms and variations for a particular keyword and all of these can be targeted on one page itself.

  • Keyword Difficulty

This SEO metric would help you to judge the relative ranking difficulty of a keyword. The scale is shown based on zero to hundred with the higher scores being the hardest to rank for in any webpage.

Various keyword planner tools have a similar score however the calculation process of them varies.

Ranking difficulty scores for a keyword is beneficial since it can be used for comparing thousands of keywords within one scale. However, you should always manually assess keywords before going after them since there are a lot of factors that can affect the ranking difficulty.

It is also advised that you should not avoid high ranking keywords. Some keywords might look very easy to rank however these visitors will never become a customer of your webpage. Other keywords might be hard to rank but could be quite beneficial for your business in the near future.

  • Cost Per Click

CPC is the phenomenon that determines how much the advertisers are willing to pay per click from a keyword. It is more of a metric for advertisers than SEOs but it will truly be a valuable asset for your business using the specific keyword.

The CPC is much more volatile than Search Volume. While the search demand for a keyword can change every month, the CPC can fluctuate at any moment. This means that the CPC you see in any third party keyword planner tool is snapshots taken at the moment.

 

  1. How to Group a Keyword

Shortening the list of keywords can be a good start for ranking. But with so many ideas and options at your disposal, you might get confused about where to start.

Therefore, we will explain three ways via which you can group your keywords to add a structure to your website.

  • Group by Parent Topic
  • Group by search intent
  • Group by business value
  • Group by Parent Topic

Randomly selecting any keyword from your keyword planner tool works but is not very scalable. You can’t check every single search result that your keyword obtains. It would take a lot of time and the results wouldn’t be fulfilling.

To omit this problem, you can choose to show a “Parent Topic” for your specific keyword. This will notify you about the rank for your specific keyword in addition to targeting a broader topic instead. To identify this “Parent Topic” we consider the top-ranking page for your keyword and find the keywords that deliver the maximum traffic to the page.

  • Group by search intent

Google would understand intent better than anyone so the top results that are delivered to you for a keyword are usually the good proxy for the search intent. If you want to rank your webpage amongst the top pages in the search engines, they will need to create the same kind of content as you view on the first page.

  • Group by Business value

For this, the scoring criteria for your blog topics are used. Once this score has been estimated, the traffic potential for a topic can be guessed which will eventually be valuable for any business.

  1. How to prioritize a keyword?

Keyword prioritization isn’t the final step in the keyword research process. The above steps need to be followed likewise before implementing this step. While you are on the lookout for the best keyword for your topic, you need to ask yourself:

  • What is the estimated traffic potential for this keyword?
  • How much time would it take to rank?
  • What is required to create and promote a competitive page for this specific keyword?
  • Can my traffic be boosted if I can improve my rank?
  • Is the traffic likely to bring me leads and sales for my product or will it only create brand awareness?

Make sure that you keep in your mind that you are not looking for “easy to rank keywords”. Instead, you are looking for the keywords that will provide you with a high return value.

Focusing on low difficulty keywords is what various webpage owners make. You need to have short, medium as well as long term ranking goals if you seriously want to earn something from your webpage. If you only focus on the short-term goal, then you will never get the desired results. And if you go for only medium and long-term goals, it would ultimately take you years to obtain the traffic.

  1. Most Beneficial Keywords that are required in this Industry

Out of all the types of keywords that are present, the most crucial ones would be the following. By using these two types of keywords, you can be assured that the process via which your website gets ranked will be much easier and if you can select the top ones from these two types, there are high chances of obtaining a rank on the internet.

  • LSI Keywords:

LSI keywords are some specific words or phrases that Google or any other search engine sees as semantically related to your webpage. The search engine relates these keywords in the SEO community. For example, if you are talking about cars then the LSI keywords would be automobile, engine, tires, roads, etc.

  • Long-tail keywords:

The concept of using Long tail keywords is that these are some specific phrases of three or four words that are quite specific to the product that you are selling or your customers are viewing from your website. These keywords are quite important because whenever a customer thinks of purchasing anything they will be looking for the specific thing that they are looking for and are eventually going to buy.

  1. Conclusion

This is it for today! We have provided you everything that you need to know about the SEO keyword research guide. However, if you have any more queries then you can always contact us and we will make sure to get back to you!

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