How Does SEO Work and its Basic Principal in Depth?

How Does SEO Work and its Basic Principal in Depth?

Under SEO Work In Depth

SEO is not a constant think which you learn today and you can apply your known knowledge for rest of life without changing and modifying it. That means if you search today how does SEO work and after few days, all your strategies might not work.

Wait, don’t be demotivated by the first paragraph only. There is some basics which might be remain same.

If you really serious about SEO then you have to understand that it is very dynamic and ever changing strategy.

To understand SEO strategies and its principal in depth, some basics should be clear.

What is SEO and its strategies in brief( SEO Work In Brief).

When you are a newbie online entrepreneur or even if you are already an entrepreneur but you want to be known by your chosen niche market, you must know about what is SEO and its strategies in brief. SEO stands for a very simple concept which is search engine optimization. The basic aim of this technique is to make your website more visible to the online users through the search engines, by making your website more accessible, easy to reach and having a better ranking with the search results. You can also be known as a better online businessman if you are successful in achieving a good ranking in the search results.

There are various ways through which you can achieve the good rankings. The most popular ways are through link building, content writing and keyword optimization. Search engine optimization helps a lot in finding out what is SEO in short and also in understanding how you can apply these techniques to benefit your online business. Link building is considered to be one of the most essential SEO techniques. You can have as many links as possible pointing to your website from other relevant websites so that your rank and visibility will be enhanced. This will help you to be known as an authority or a better online businessman.

Content writing is another SEO technique that involves writing articles related to the service or products you deal in. These articles should be informative, relevant and up to date. Keyword is an important factor because when people search on any particular topic they usually look for those keywords and enter them in the search engines. Therefore, you should always try to use targeted keywords in your content to increase your chances of being searched.

What are Basic SEO principles?

Search engine optimization has a lot of terms that you might not be familiar with, however, once you understand the basics, you will know exactly what these terms mean.

Some of these terms include on-page optimization, off-page optimization, or both. Understanding how they all work is critical to your success in online business. Advance SEO specialist also use another term is called technical SEO.

            On Page SEO.

            Off Page SEO.

            Technical SEO.

Off Page SEO is a type of search engine optimization strategy that seeks to achieve a higher ranking in the SERP or Search Engine Result Page. It has come to be known as one of the most important factors to achieving a good website ranking, and for good reason. There are many elements of off page SEO and it is best to understand them before applying them to your website. The goal of this type of strategy is to achieve a higher position in the search engines for targeted keywords by using targeted link building, informative content, and keyword targeting.

The reason why so many people struggle when it comes to the Internet is because they don’t understand what it takes to get traffic to their websites. If you want to rank well with search engines, you need to know how they work and what keywords or phrases would be best to use to gain the top ranking.

To gain the top ranking, you need to make sure that your website has content that is optimized for search engines. To do this, you need to make sure that you choose specific keywords that are relevant to your website’s content. You also need to make sure that the keywords you choose are ones that are popular but not over used. There is nothing more annoying than having a website that ranks high for a very popular word, but nobody uses it. This would essentially mean that all your traffic is going to consist of people who came across your website by accident.

Once you understand what search engine optimization is, it is time to start implementing some of the basic SEO principles into your website. For instance, it is important to use Meta tags to keep track of keyword usage in order to provide the information to the search engines about how often that particular term is being searched. Another important factor to consider is keyword density, or the amount of times a keyword appears throughout your website’s content. The density should be consistent throughout your website in order to make the most of your ranking.

What is the main goal of SEO?

 

The main goal of SEO is to improve your website’s rankings in search engines such as Google and Yahoo. SEO is a way of optimizing your website, content and other efforts to achieve top ranking in search engines for certain keywords. This is a major tool for businesses who want to achieve organic growth in their business. In order to use SEO effectively you need to know how it works and when to use it.

The main goal of SEO is to make sure that your website appears at the top of search engines results page whenever someone searches using a search engine like Google, MSN Bing or Yahoo. The search engines are using algorithms which are programmed by humans to rank websites according to the relevance they offer to their users. This is the reason why sometimes it takes months before your website actually reaches the top ranks of search engines.

So how do you optimize your site? First of all, you need to understand that keyword density plays an important part in it. This means that your web pages should contain enough keywords that describe the services or products you offer. This will increase the chances of people searching using the right keywords and you will reach the top of search engine results. There is one more important thing you need to keep in mind when optimizing your website: Make sure that you use dynamic texts on your pages instead of static ones.

What are the top SEO strategies?

                There is lots of SEO strategies which varies with practice of that SEO specialist. But in a nutshell everybody is doing basically three things…

  • On page SEO
  • Off page SEO
  • Technical SEO.

Let’s us discuss all those strategies in depth.

On page SEO

                On page SEO is something you do what user can visualize it, which is not a rocket science. Is very simple and easy to do but you need right understanding and use it right way where needed. Here we will discuss few best practice which can make you or destroy you. Yes, you wrong uses of those practice might ruin your website.

                All these practice is somehow interconnected, one effects other. And some practice need to do before you start no. 1. Example: Niche selection required proper keyword analysis and research which come first but here we didn’t mention it at beginning. So I request don’t blindly follow anything but use your knowledge and understanding. 

1.      Choose Right Domain Name.

Recommendation:

  • Try to use short and easy to understand domain.
  • Which can be pronounced easily and anybody can remember it.
  • Use right keyword in your domain name.

2.      Optimize content based on user intend.

User should get what they are searching for. If your content talking about something else and your title says something, then you can’t be success. That era has gone long before.

3.      Proper paragraph optimization.

  • Paragraph should be short and crisp. Avoid unnecessary thing.
  • Best practice is use keyword as beginning as possible. Don’t over use any keyword.

4.      Proper keyword placement.

  • Best practice is use keyword in your title, meta tag, and at the beginning of paragraph.
  • LSI key word must to use in paragraph and if possible in sub heading also.

5.      Keyword research and analysis.

  • Research and define your niche.
  • Understand the intend of keyword.
  • Target right keyword which easy to rank.
  • Try to use Long talk keyword if you are a beginner.
  • Using LSI keyword is must.

6.      Proper tag management.

  • There few term use in tag management. Meta tag, title tag, image tag.
  • Meta tag: Write a short description which properly explain your content.
  • Title tag: h1, h2, h3, h4, h5, h6. Use this when necessary and don’t overdo it.
  • Image tag: use right image tag and light weight image.

7.      Effective headline, sub heading.

Try to understand what impact with create on user when use some attractive word on heading or sub heading.

8.      Image optimization.

Not only image tag but also use some image which can explain your content.

9.      User engagement.

Finally, you made a website or blog which will provide some value to your user. If they don’t spend time on your content then no matter how hard you worked, all might go wrong. So analyze and observe is the key.  Act accordingly.

Off page SEO

 

Off page SEO is something what generally not visible on your page but work behind silently.

Off Page SEO is a type of search engine optimization strategy that seeks to achieve a higher ranking in the SERP or Search Engine Result Page. It has come to be known as one of the most important factors to achieving a good website ranking, and for good reason. There are many elements of off page SEO and it is best to understand them before applying them to your website. The goal of this type of strategy is to achieve a higher position in the search engines for targeted keywords by using targeted link building, informative content, and keyword targeting.

1.      Backlink building.

Link Building is the backbone to any serious off-page SEO campaign, and can prove to be a bit of a challenge for some. To be successful, you must know what keywords your target audience is using when looking for your brand on search engines and implement SEO strategies that focus around those keywords to reap maximum benefit. On-page SEO is about getting in front of your target customers with quality content, a user-friendly interface and an easy to use website, while off-page SEO is about creating back links from authoritative sites that can boost your brand’s visibility online. Whether you’re a small business with just a few sales pages or a large corporation working towards building an entire empire, knowing how to maximize the power of link building will have you dominating your market in no time at all.

2.      Use Social Media Power

The use of social media power can be the secret to getting your site noticed by those looking for what you have to offer on your site. When using the various social media sites such as Twitter, YouTube, FaceBook, and Blogger, you will want to focus on the quality of the content you put out there. It is also important to ensure that you do not put out information that could cause the reader or viewer to be afraid of contacting you in the future. You should instead focus on putting out only the best kind of information possible which would interest you and may be able to help your readership grow. With the increased number of people who use FaceBook, you should also make the effort to have an active presence on this site in order to draw the attention of people who use it to keep in touch with their friends and family.

In addition to being a great tool to use in generating new leads for your business, these sites can also help you advertise your site. By using video, audio clips, and pictures that are related to your business you can show off your products and services. Since the internet is one of the largest sources of traffic, you can easily attract many viewers who are interested in what you have to say. Once they find what they are interested in, chances are that they will tell others about your site. This can greatly help in increasing your visibility and in turn can drive more traffic to your website. Those who are searching for what you have to offer will see your video, and if it is a great one they may just click on your link in order to visit your site.

Another great way to use social media power for your business is to create blogs. You can start up several blogs dedicated to all things related to your business or to the area of your expertise. There are also free blogging platforms you can use in order to get your blog started off properly. Just make sure that you take the time to get everything set up correctly, so that each of your posts look like professional written content. In fact, you should even try to write every post from your computer so that you can ensure a uniform appearance when publishing your blogs.

3.      Add an RSS Feed Subscription Box

An RSS feed subscription box is one of the most important things to consider when designing or building a website. An RSS feed subscription box is the best way to promote a website and build traffic for your site, as it allows subscribers to subscribe to your RSS feeds. In addition to promoting your website, an RSS feed subscription box allows new visitors to subscribe to your feeds without ever leaving your website. There is no need to spend money on banner ads, pop-ups, or other forms of promotions to generate traffic to your website. Simply include an RSS feed subscription box on your website, and you will receive unlimited subscribers.

4.      Blog Commenting (keep in mind not proffered this day by advance SEO specialist)

What exactly is Blog Commenting? Blog commenting refers to a close relationship between bloggers, other bloggers, and regular blog readers. It’s a good way to exchange opinions, ideas or concerns about a particular blog post or what folks feel about a particular topic. Blogs are getting more popular and more people are using them to express themselves and get their emotions out there in a safe, controlled, and non-judgmental environment. It’s not about you; it’s about the reader of your blog.

5.      Guest Posting is Still Hot

It is a great way for you to get started with guest blogging for your site. In order to get started, you need to find someone who is willing to guest post on your blog. You need to post the request to all of the people that you know. The most common people to ask are your friends and family members, but you will get more traffic if you post it on Craigslist, Twitter, MySpace or YouTube. If you don’t have anyone you know to guest post on your blog, then guest posting may not be right for you because it takes a lot of time to get started and maintain a guest post.

6.      Forums Posting

You may not be aware of it, but posting on forums can actually bring in a ton of free traffic to your website. This is due to the fact that forums are considered to be a haven for people who like to share their knowledge. You can post a link to your website in your signature, and within a matter of minutes you will see hundreds or even thousands of posts by people who are interested in the subject you are writing about. Not only that, but most of the people who visit these forums will be searching for information relating to the topic that you are discussing, meaning that you will have a very high chance of getting tons of free traffic to your site.

7.      Build Relationships with Influencers to build trust of website.

If you want to know how to build trust of traffic, then you should focus on building relationships with the people in your niche. You can do that by giving away free stuff and promoting their sites with your links. It is very important to have relationships with the people that you are targeting because it will help you gain their trust and you can use it to make a sale. Here are some tips on how to build trust of traffic:

8.      Build presence on web.

How to build presence on the web can be the difference between a successful website and a website that flop and are never found by its visitors. Building a strong presence on the web is the first step in becoming one of the major players on the internet and creating an online empire. If you haven’t already started, you will need to learn how to build presence on the web for your business or organization. Once you have learned how to do this, you will be ready to take your website to the next level and beyond.

Technical SEO.

What is Technical SEO? Technically, it refers to the pages and server optimization which make it simpler for search engines to index and crawl content on your site. This process is done through algorithms implemented by the search engines. Understanding how the search engines work and having a clear understanding of how the search engines work and the rules they follow can help you understand the importance of what is technical SEO.

When looking into technical SEO concepts, you will learn that there are many factors which are taken into account while determining a page’s relevance and importance. One of these factors is the rate of crawling by the search engine. The other factors include link building and keyword density. By having high quality links from other relevant sites, you increase your site’s chances of being indexed by the search engines. Keyword density simply refers to the total number of times a keyword appears on a page compared to the total number of words in the page. These factors go hand-in-hand when considering what is technical SEO and what it takes to achieve this goal.

If you want to have a site which ranks highly for the specific keywords you target, then you need to pay special attention to the relevancy of the content. The content which is relevant will not be too saturated. Instead, it should be carefully targeted towards your target market and key words. To achieve this, there is a great need for the optimization of both the content as well as the keywords and links on your website. It is important to understand that the search engines will not necessarily give much weight to pages which are not very well optimized. Instead, you need to concentrate on the most appropriate keywords that are relevant to your business and work on these keywords and building relevant content using the most appropriate linking strategies.

Technical SEO Checklist

Below you’ll find a checklist of important steps you can take to ensure your technical SEO is up to scratch. By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.

1.      Use SSL.

 

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. =

So it makes sense, where possible, to ensure your site is secure – this can be done by installing an SSL certificate on your website, though most top website builders now include SSL by default.

2.      Ensure your site is mobile-friendly.

A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device.

Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms. And, with the introduction of Google’s ‘mobile first’ approach to indexing content, a responsive website is now more important than ever.

So it makes sense to ensure that your website is fully responsive and will display in the best format possible for mobile, tablet or desktop users.

3.      Speed your site up.

Search engines prefer sites that load quickly: page speed is considered an important ranking signal.

There are several ways you can speed up your site:

Use fast hosting.

Use a fast DNS (‘domain name system’) provider

Minimize ‘HTTP requests’ – keep the use of scripts and plugins to a minimum

Use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS

Ensure your image files are as small as possible (without being too pixelated)

Compress your web pages (this can be done using a tool called GZIP)

Minify your site’s code – rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and JavaScript (see Google’s Minify Resources page for help with this).

4.      Fix duplicate content issues.

Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.

As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues they find.

You can fix duplicate content issues by:

Preventing your CMS publishing multiple versions of a page or post (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).

Using the canonical link element to let search engines know where the ‘main’ version of your content resides.

5.      Create an XML sitemap.

An XML sitemap is a file that helps search engines to understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.

It also contains useful information about each page on your site, including

when a page was last modified;

what priority it has on your site;

how frequently it is updated.

In Big Commerce, your XML site is created automatically; if you are using another platform you may need to use a sitemap generator to build one.

6.      Consider enabling AMP.

AMP is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.

AMP versions of your web pages’ load extremely quickly on mobile devices. They do this by stripping your content and code down to the bare bones, leaving text, images and video intact but disabling scripts, comments and forms.

Because they load so fast, AMP versions of pages are far more likely to be read and shared by your users, increasing dwell time and the number of backlinks pointing to your content – all good things from an SEO point of view. On top of that, Google sometimes highlights AMP pages in prominent carousels in search results – giving you an important search bump.

7.      Add structured data markup to your website.

Structured data markup is code which you add to your website to help search engines better understand the content on it. This data can help search engines index your site more effectively and provide more relevant results.

Additionally, structured data enhances search results through the addition of ‘rich snippets’ – for example, you can use structured data to add star ratings to reviews; prices to products; or reviewer information (example below).

Because they are more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate (CTR), and generate additional traffic to your site. Because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it is worth making the effort to add structured data to your site.

8.      Register your site with Google Search Console and Bing Webmaster Tools.

Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.

When you are ready to launch your website, you should submit its XML sitemap (see above) to both Google Search Console and Webmaster Tools so that they can crawl your new site and start to display results from it in search results.

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