Sinclair Expands Digital Executive Team by Two

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BALTIMORE, Md.—Sinclair Broadcast Group Inc. expanded the corporate’s Digital government management crew with two new positions. Richard Cooke was named vice chairman, Audio Programming, and can concentrate on rising the corporate’s information and sports activities Business in podcasts and audio machine platforms. Lou Ferrara was promoted to vice chairman, Consumer Data and Strategy, and can oversee client information platforms, enabling new personalised providers for Sinclair’s Digital viewers.

In an organization assertion, Kevin Cotlove, EVP and chief Digital officer, stated, “Their work will be a key part of expanding consented first-party data across our Digital ecosystem and delivering new types of storytelling to our users.”

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Richard Cooke (Image credit score: Sinclair Broadcast Group)

Cooke joins Sinclair from podcast studio Cadence13, the place he was VP of Programming and Development. At Cadence13 he oversaw the launch and progress of dozens of podcasts throughout a wide range of content material classes, profitable a number of Streamy and Webby awards. Prior to that, Cooke launched the podcast division at FOX Sports, managing podcast manufacturing, gross sales and progress methods. He has additionally labored as a producer at ESPN throughout radio, TV and Digital.

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Lou Ferrara (Image credit score: Sinclair Broadcast Group)

Ferrara, who joined Sinclair in 2018, beforehand managed Sinclair’s e mail and e-newsletter Business and operations. Before that he served as chief content material officer at Bankrate.com, throughout the model’s turnaround and subsequent sale to Digital Marketing firm Red Ventures. He additionally spent 10 years on the Associated Press.

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