Marketing

What are brand promotions and how to make them effective?

What are brand promotions and how to make them effective

Promotion is a method to alert customers and inform them about the existence of your brand. The main purpose of promotion is to reach the consumer and get their attention in order to convert it into sales. There are many ways to achieve this, but there is no universal recipe for creating an effective promotional … Read more

How Marketing and Sales Work Together?

How Marketing and Sales Work Together

Marketing and sales are two business disciplines that work together to ensure a business is profitable. Marketing attracts the attention of potential customers, while sales provide an interface with those customers and turn prospects into paying customers. Marketing presents products to the public, while sales move those products from warehouse shelves to customer homes. Marketing … Read more

The Worst Digital Marketing Mistakes to Avoid & How to Fix Them

For any business, digital marketing is essential to success. The internet has empowered and transformed not only how we communicate but also all aspects of our lives from personal relationships with friends or families members who live far away. Professional networking opportunities that are just around the corner from where you’re located; now anything can … Read more

Features and Component of Digital Marketing

Features and Component of Digital Marketing

Digital marketing is a part of Digital Transformation that enables brands to engage consumers through digital channels. Digital marketing uses the internet, mobile devices, social media, search engines, apps, smart TVs, and more to reach even the most elusive audiences. Digital marketing is another channel that marketers use when advertising their products or services. Digital … Read more

What the Hack Digital Marketing is?

What the Hack Digital Marketing is

In today’s digital age it is hard to think of a more important marketing tool than Digital Marketing. Digital Marketing is a very broad term and generally refers to the process of marketing a product or service on the Internet, typically via search engines or social media. Digital Marketing helps brands quickly build an online … Read more

Facebook Adds New Certificate Courses in Marketing Analytics and AR Creation

Facebook announced it is adding two new certificate courses in Marketing Analytics and AR Creation to its existing talent track offerings.  The addition of these courses comes at a time when the company has been implementing additional steps to encourage prospective candidates to pursue technical roles.   A recent LinkedIn-commissioned study found that only 4% … Read more

45 Holiday Marketing Campaign Examples + Marketing Tips for 2021

The holiday season is just around the corner and people are already thinking about what gifts to buy for their loved ones. In fact, there have been a lot of brands that have come up with brilliant ways to launch their products during this period—and so should you! In this article, we’ll share 20 different … Read more

The Top 9 B2C Marketing Trends of 2022 [New Data]

Marketing is not what it used to be. With unprecedented access to information and worldwide connectivity, today’s consumers are more sophisticated than ever. Only 1 out of 3 customers trust traditional adverts (e.g., TV commercials) according to Edelman’s Trust Barometer. Businesses will need to adapt their marketing strategies accordingly or else see diminishing returns. So … Read more

Shining a Well-Deserved Spotlight on the Behind-the-Scenes Stars in Media, Marketing and Tech

In this world of ever-shrinking attention spans, we need to cut through the noise and clutter. The choice of channels used for marketing and publicity is large and unstructured. The choice can be overwhelming even for a person who plans to use just one or two targeted tools and techniques that would serve his/her purpose … Read more

How Marvin Chow’s Efforts Made Google an Authority in Purpose Marketing

Google is everywhere. On most of the websites you visit, there’s a good chance that you will see ads by Google in some shape or form. You might even notice an ad “sponsored by Google”. They are all over social media too with its recent launch of Instagram Ads and Facebook has also jumped on … Read more