Links to and from your sites are an essential part of Search Engine Optimization. What hyperlinks basically do is to redirect the user from one web page to the other. Links can be embedded into keywords, by hyperlinking the URL of the designated site to the words. To analyze the links, and to know more about the technical nature of specific links. The tool, Link Analyzer is useful.
But before we get deeper into the analysis of link(s). Let me brief you about what links are.
What are links and why are they important?
Links are URL(Uniform Resource Locator) presented as the URL itself, or embedded into words, and images. They guide the user from one page to the other. These web pages(s) might be from the same website, or the users can go to any other web page on the internet.
While on the face of it, this might seem a simple thing. It has got a lot of importance, especially in SEO. It helps the search engines, like DuckDuckGo and Google make your page or the website itself rank higher. You need to learn to start to value links, if you haven’t done yet. In case you already know about the importance of links you need to focus on it more.
Links are a great resource for a person hosting a website to use to the full potential. You have to learn to juice out all the value it holds. If done well, the links hold in a lot of potential for development, and can increase the position of your rankings.
Types of links
Links can are divided into 2 categories, each with two sub categories.
The first category is based on where the links will take the user to. The types here are, Internal links and external links.
Internal links as the name suggests takes the user from one web page to the other of the same site.
External links take the user from one web page to a different website.
The second category is directed towards the bots and the spiders that crawl through the site for collecting data. The types here are no-follow links and do-follow links.
No-follow links alerts the bot from not following that particular link.
Do-follow links direct the bots to follow the link.
This directly and indirectly helps in the Search Engine Results Page Ranking.
What is a website link analyzer?
Website link analyzers are software that tells you about the nature of links of a particular web page. Each and every domain has got a set of links, and they all should be optimized in order to rank higher.
Website Link Analyzers present to you the data you need to work on. Link Analyzers and Checkers play an important role for the SEO department of the website management. You might get to know about problems you previously might have been unaware of.
They help you to know the technical details of the links that your competitors are using in their sites. With the data of your competition and yourself you can devise a plan to attract more people than them.
The next question in your mind might be which application to use to check the quality and quantity of the links. Don’t you worry, your back is covered here too!
Which link analyzer to use?
If you go to any search engine, like Google or Bing or DuckDuckGo and type out link analyzer. You will be presented with tonnes and tonnes of options to choose from.
But the sad fact is that most of the search results are adulterated. Adulterated in the sense that they might ask you to log-in or sign-up. Some even ask for your credit card details, which makes the site really sketchy.
There are a few good, paid sites that provide some significant information to you. The basic data can be collected through a few good and trusted sites.
Using the site is extremely simple and easy. All you have to do is to enter the URL of the site which you want to monitor. And then click on the blue submit button.
You will then be presented with a table of data, which tells the links used, the number and what type of link it is. Now with this useful information, there is a lot that you can do.