The primary advantage of social media is that it provides marketers with a direct line to their customers, as well as millions of prospective customers. In the past, marketers used billboards, newspapers, magazines, and flyers to try to get their point across to consumers. However, those methods only reached a small number of people and could be expensive. In contrast, social media provides marketers with a wide range of benefits when used correctly.
It is important to understand the advantages and disadvantages of social media marketing in order to achieve success. A few of these include:
- 1) Social Media Provides Access To Millions Of People
- 2) Targeted Advertising Is Possible With Social Media
- 3) Different Social Networks Are Used For Different Purposes
Advantages of using social media for marketers
1) Social Media Provides Access To Millions Of People
As previously mentioned, social media allows marketers to directly communicate with their customers. This means that they can advertise to users, who may be interested in their products or services. That is beneficial because it reduces the financial cost of marketing, and allows for better-targeted advertising.
2) Targeted Advertising Is Possible With Social Media
Advertisements on social media are also able to reach a very specific audience. Marketers can target ads to certain consumers by age, gender, geographic area, or even personal interests. Advertisements can also be changed depending on the consumer’s activity on social media. For example, if a user “likes” a certain page then an advertisement for that product will appear in their feed.
3) Different Social Networks Are Used For Different Purposes
Social media platforms are not all the same. Different social networks have different purposes and features, and therefore can be used for different things. For instance, LinkedIn is a professional network that allows users to connect with each other in order to find a job or increase their career opportunities. In contrast, Facebook is mostly used as a social media platform where friends and family can keep in touch.
The Biggest Disadvantage Is That Everything Can Be Spoiled Sooner Than Expected
Unfortunately, there is no such thing as bad publicity, and everything that is posted online could be seen by anyone at any time. This means that if a company posts something inappropriate or offensive, it will be seen by millions of people instantly. In contrast, before social media, offensive or inappropriate material from companies may have never been known by the public.
In conclusion, social media provides marketers with a wide range of benefits when used correctly. Advertisements can be targeted to reach very specific audiences, and everything posted is available for anyone in the world to see. The only disadvantage is that social media can spoil campaigns sooner than expected, but everything posted online will be seen by millions of people instantly.